According to Statista, the global spa industry is expected to be worth US$4.9 trillion by 2025. This growth is expected to be driven by a number of factors. Including an increase in personal income. Growing health concerns and the need for a relaxing and restorative experience.
Here are some spa and wellness trends expected to be popular in 2024
- Holistic health care: Consumers are increasingly paying more attention to holistic health care. Without focusing on just taking care of the body But it also includes taking care of your mind and emotions. This trend has resulted in the increase in spa services that focus on holistic health care, such as holistic massage therapy services. Yoga and meditation services
- Sustainability: Consumers are increasingly aware of the importance of protecting the environment. As a result, the spa and health business has turned to emphasizing the use of products and services that are more environmentally friendly, such as using natural products. Using solar energy and renewable energy
- Technology: Technology is increasingly being used in spa and wellness businesses to enhance efficiency and customer experience, such as using VR and AR technology in massage therapy services. Using AI technology to diagnose and treat disease
- specificity: Consumers want services that more closely match the needs and lifestyles of each individual. As a result, the spa and health business has turned to focus on providing more specific services, such as nutritional counseling. Designing a personalized exercise program
Here are some specific examples of spa and wellness services expected to be popular in 2024
- Heat Therapy: Heat therapy is an effective way to relieve stress and pain. Popular spa services include hot baths, saunas and steam rooms.
- Aquatic Therapy: Aquatic therapy is a relaxing and rejuvenating method. Popular spa services include bath therapy. Hot spring therapy and physical therapy in water
- Meditation: Meditation is a great way to relax the mind and body. Popular spa services include meditation, mindfulness and yoga treatments.
In addition, spa and wellness trends in 2024 are also influenced by the COVID-19 pandemic situation. As a result, consumers are paying more attention to health and safety. Spa and wellness businesses therefore need to pay attention to hygiene and safety measures. To create confidence for customers
